Storytelling

Frank Wolf

What it takes to move from tactical to strategic storytelling

Because narratives are more powerful than stories.

Jess Zafarris

High-concept comms: Crafting a Hollywood-worthy pitch

Boost your chances of securing coverage and getting your ideas approved with this principle used in the fiction and screenwriting worlds.

Mike Prokopeak

Corporate storytelling when the story is difficult: Volkswagen’s reckoning with its dark past

Transparency and honesty are the keys to grappling with corporate histories with genocide, racism and slavery.

Allison Carter

Stories will save us: PR’s responsibility to the world

Brandon Wolf, survivor of the Pulse nightclub shooting and press secretary for the Human Rights Campaign, spoke at PR Daily’s Media Relations Conference.

Mike Prokopeak

How retelling historical stories helps communicators navigate difficult topics

National Geographic Explorer of the Year Tara Roberts on tackling painful conversations and creating positive change.

Ragan Insider | Allison Carter

How and why to craft speeches based around emotion

Including the importance of a villain.

Ragan Insider | Allison Carter

How to incorporate storytelling into DE&I

We all want to see ourselves in a story.

Mike Nachshen

Why strategy beats storytelling every time

Storytelling is great. But it’s not enough.

Allison Carter

10 tips for telling better stories with data

‘Data without insights is chaos.’

Lisette Paras

5 mistakes in data-driven pitches

Data can tell powerful stories — if you shape it properly.

Jennifer Daniel

Crafting content that connects: A PR pro’s guide to digital storytelling in the modern era

Good writing always wins.

Allison Carter

Incorporating storytelling into a B2B campaign

It’s not just for B2C.