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As more and more individuals express sexual identities that are ‘neither entirely male nor entirely female,’ a simple solution arises: Use third-person plural, even for singular antecedents.
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As the Democratic Party heads into a blockbuster day of primaries, one PR truth has been at the root of the top candidates’ success: long-term relationships carry a lot of weight.
The risk that comes with panic and misinformation is a problem for health care communicators and PR pros as corporate and government interests battle the burgeoning crisis.
Whether it’s perfectionism, procrastination or self-doubt that hinders your productivity, follow this guidance to keep the flow going consistently.
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For starters, make sure you have real news to impart, something that readers care about. From there, use punchy words and alliteration, but keep it concise for extra power.
Implementing pace, power, pitch and pause will add vim and vigor to your presentation, stoking audience interest in your subject matter, and in you.
Perhaps you’ve done it yourself, saying ‘mizzled’ when reading ‘misled.’ To help you avoid a verbal fracas, we offer a cache of common linguistic foie gras. Oops—that should be ‘faux pas.’
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Modern messaging relies on storytelling, and vivid language lies at the heart of the most compelling yarns. Here’s guidance on how to use playful, vibrant prose to superb effect.
Effective usage is not simply about avoiding the wrong term or phrase. Precision and power rev up your text and keep readers driving on to the finish line: your overarching message.
