Joe McLeod
5 PR takeaways from Inauguration Day
Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.
Speechwriting
Ragan Insider Ted Kitterman
Biden offers vision of unity in first address as president
PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.
Toni Harrison
5 racially offensive phrases PR pros must delete from their vocabulary
Here are some options you can use in their place.
Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Ragan Insider Laura Hale Brockway
34 redundant, repetitive, and superfluous phrases
Eliminate tautologies from your copy; your readers will thank you.
Dana Sitar
5 useless words you can almost always delete
Declutter your copy and tighten up sentences by stripping out the likes of ‘different,’ ‘that’ and ‘currently.’
Kim Clark
How businesses can address and remedy systemic social injustices
Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.
Jordan Brueckner
Public speaking lessons from Dr. Martin Luther King Jr.
One of most eloquent speakers, King is remembered for his ability to control a venue with the simple power of his voice. Here are a few reasons why he was so successful.
Paul Napper & Anthony Rao
5 proven strategies for making better decisions in stressful moments
To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists.
Beki Winchel
Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free
Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more.
Beki Winchel
Twitter and Facebook flag Trump’s election posts, Burger King UK implores consumers to buy McDonald’s, and MeUndies apologizes for ‘Harry Potter’ collection
Also: Disney’s ‘The Mandalorian’ applauded for an inclusive hire, Hasbro debuts ‘Grown Up’ Play-doh, many organizations are still bracing for layoffs, and more.
Robby Brumberg
Selecting the right words for your specific audience
Sarah Hurwitz, former head speechwriter for Michelle Obama, shares how to shape and sharpen presentations and capture the voice of your subject in an authentic manner.
Brian Pittman
4 tips to cut the corporate speak and connect
Trying times demand trustworthy communications. Here’s how to counter uncertainty with authenticity in your writing.
Stephanie Chavez
Guidance for managing employee relations during COVID-19
A lawyer shares advice for engaging employees and protecting your business during these difficult days.
Beki Winchel
5 Ruth Bader Ginsburg quotations to inspire communicators
The late Supreme Court justice was a fierce advocate of progressive moments and women’s rights. Here’s how you can apply her insights to your career path.
