The automaker teased a new name for its U.S. operations, ‘Voltswagen’ to highlight its electric vehicle offerings. But when the effort was revealed as an April 1 prank, media pros said they had been fed lies.
Also: Volkswagen’ launches pun-laden electric car campaign with playful pun, Nike responds to bootleg Satan sneakers with lawsuit, businesses drastically reduce political donations, and more.
Understanding your carbon footprint and taking steps to neutralize climate impact are complex problems—but that doesn’t mean you shouldn’t try.
The company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans. Does the stunt have more legs than similar efforts, such as IHOPs ‘IHOB’ ploy?
Also: Facebook offers advice for brands on combatting anti-Asian rhetoric, Jeff Bezos orders Amazon social accounts to attack, Journalists share their most trusted sources, and more.
Also: More tech companies announce partially reopening offices, communicators distance themselves from oil and gas companies, PR pros want more measurement and less staff on agency calls, and more.
Also: Microsoft reports large increases in email over the past year, Snapchat shares user data on holiday celebrations, readers weigh in on their feelings about flying, and more.
Also: Slack instantly removes its ‘DM anyone’ feature, journalists share top reasons for rejecting pitches, Chrissy Teigen leaves Twitter, and more.
Also: Facebook shares tips for in-platform fundraising, NYC announces end to remote work for city employees, Goldman Sachs’ CEO responds to internal survey results, and more.
T.J. Barber with BET Networks shares her tips on telling a compelling story with strong visuals and videos.
The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online.
Also: CDC relaxes physical distancing measures for schools, TikTok ‘aggressively banned’ violent videos in Myanmar, PR pros crave agencies with global reach, and more.
Also: Brands promote purpose initiatives on St. Paddy’s Day, creative comms weigh in on the necessity of a kickoff meeting, Walmart to offer digital vaccination records, and more.
Eric Newcomer, former reporter for Bloomberg and tech industry insider, shares how media relations must adapt in the current landscape of the ‘techlash.’
Also: Nursing home chain responds to lawsuit, IPR releases research framework, California pushes for transparency on data collection, Twitter launches its first ‘Brand Bracket,’ and more.
