Ted Kitterman
Report: Digital content accessibility has big impact on brand reputation
A lack of inclusivity might be leaving large groups of consumers out of the conversation.
Social Media
Gord Hotchkiss
Why ‘going viral’ is overrated
Views are nice. Engagement is better. Establishing genuine, authentic and meaningful connections is best.
Tony Silber
Communications tech changes coming faster than ever
Comms pros have a dizzying array of tools from which to choose, and few of them have dominant market positions.
Justin Joffe
Alaska Airlines bans state senator for refusing to wear a mask, over 1/4 of American workers oppose vaccines, and Basecamp’s CEO takes heat over culture shake-up
Also: Federal officials soften outdoor mask guidelines, Roku takes fight with Google to its customers, Zoom launches immersive backgrounds feature, and more.
Justin Joffe
Apple launches long-anticipated user privacy tool, the financial cost of racial inequality for film and TV, and HBO knocked for inaccurate subscriber numbers
Also: Intimate Oscars ceremony showcases people over spectacle, Reddit responds to child pornography lawsuit, Twitter creates tools to let top users charge for content access, and more.
Brendan Gannon
Auto repair company donates $100k in free car repairs, earns 187 million impressions
RepairSmith wanted to help its community members during COVID-19. Its awareness campaign earned media coverage and first place in the Automotive Campaign category of Ragan’s PR Daily Awards.
Justin Joffe
Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email
Also: Tesla issues a public apology in China, California theme parks require proof of vaccination, W.W. Norton pulls book promotion amid sexual harassment claims against author, and more.
Ragan Insider Karen Naumann
How to analyze information disorder for a strategic response
With the threat of weaponized information threatening organizations large and small, here are some tips to help protect yourself from malicious fake news.
Ted Kitterman
Messaging mistakes in the wake of the Derek Chauvin verdict
After jurors found Chauvin guilty of all charges, some organizations and public figures jumped into the fray with ill-considered statements.
Eric Schwartzman
When looking for earned media, get your owned and paid channels in order
In today’s fractured media landscape, working towards the earned media hit requires finding ways to tell your story on your own platforms first.
Justin Joffe
Facebook moderates content ahead of Chauvin trial verdict, 1 in 3 workers will pursue a new job if forced to return to the office, and Parler returns to the App Store
Also: A federal Judge protects journalists covering Minnesota protests, brands share weed-friendly campaigns around 4/20, aviation industry responds to increased travel warnings, and more.
Brian Pittman
The complete Clubhouse guide: 8 steps to tap into social audio
Here’s a roadmap to navigate the social audio craze and tap into the potential of the latest viral social platform.
Justin Joffe
FedEx defends phone policy after deadly shooting, more than 1 in 3 Americans are ready for domestic work trips, and film producer Scott Rudin responds to abuse allegations
Also: Japan ignores experts calling for Olympics postponement, Peloton pushes back on demands for treadmill recall, CBS restructures following racial bias allegations, and more.
Justin Joffe
ABC hires the first Black exec to run broadcast news bureau, most Americans see decline in unions as bad for the country, and Amazon’s CEO opines on lost employee trust
Also: Pfizer CEO speculates on need for third vaccine shot, Twitter promotes transparency around its algorithm, Instagram gives users options to hide likes, and more.
Justin Joffe
Amazon promises change, diversity with employee review process, 26% of U.S employers address race following social justice protests, and Kohl’s makes peace with activist investors
Also: U.S. companies call for reduction in greenhouse gas emissions, LinkedIn gives users more options to describe self-employment, Arclight Cinemas speaks directly to customers about closing, and more.
