Also: General Mills celebrates Monster cereals 50 years, Ford makes amends on Bronco flaw and LinkedIn adds video chat.
Also: Farm Rich appoints chief cheese officer, Michigan utility companies address widespread outages and Twitter seeks to make its platform more accessible.
PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way.
When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner.
Learn how the legacy publication stays nimble with its social strategies and what’s ahead for social media pros.
Video is an increasingly popular content type online, but there’s more to it than just hitting the record button.
Also: French’s offers limited mustard buns, Amazon’s new return-to-work guidance, Apple defends children’s safety feature and FAA asks airports to limit takeout alcohol sales.
As long as your organization is precise with its purpose, these celebratory days on the calendar can still be a useful PR tool—but don’t expect reporters to find much to write about.
Also: Molson-Coors retires 11 beer brands, Instagram shares successful business posts and Target offers employees debt-free educational assistance.
Also: Spicy Cheetos makes its debut as ice cream flavor, YouTube invests in creators, and Frontier Airlines suspends flight attendants who used duct tape to restrain an unruly passenger.
Also: Frito-Lay launches space camp contest, Amazon responds to record regulatory fine and Zoom promises privacy changes.
Who doesn’t want to grow their LinkedIn following? Here are three tips to boost your reach on LinkedIn.
The seismic shift back to authenticity will force some brands to sink or swim.
Also: Seattle Mariners award community grants, CDC reinstates indoor mask guidelines and Shutterstock acquires AI companies to help customers.
Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake.
