The science icon and influencer has seen big viewer numbers in recent weeks, coinciding with a scholarship program in collaboration with Dr. Pepper.
Also: St. Ives skincare launches Instagram contest, Axel Springer’s CEO apologizes to employees, Pinterest announces video features, and more.
Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more.
Also: Megan Thee Stallion becomes a Popeyes franchisee in promotional partnership, Impossible Foods defends its sustainability record, and more.
Young consumers are ready to dump your brand if it’s not authentic, relevant and trustworthy. Here are three rules for reaching out on social platforms.
Also: Heinz invests in a Halloween store, White House partners with FedEx, UPS and Walmart to improve supply chain, Instagram launches live broadcast scheduler, and more.
Their campaign wanted to destigmatize talks about how or where to get help or supplies. This led to a win in the Social Media Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
Also: Hotels.com searches for bathtub influencer, Chipotle execs explain strategy for investing in talent, and more.
Despite the lack of trust in major social media platforms, users still cite them as important sources of information.
Also: Frito-Lay funds Hamilton-themed curriculum in Texas, TikTok launches cybersecurity education initiative, Google introduces sustainability tools for Nest thermostat, and more.
Also: Bank of America creates financing directory for women entrepreneurs, Tesla explains racism lawsuit to employees, William Shatner goes to space, and more.
Also: Brach’s shares top candy corn purchases by state, AMC Theatres brags about record weekend revenue, WaPo journalist apologizes for errant tweet, and more.
Facebook and Instagram are important channels, but those aren’t the only venues where your audience spends time. Consider these alternatives.
Also: Brands push digital fan engagement on National Taco Day, Alaska’s Katami National Park celebrates pudgy bears in social media contest, PwC frames remote work as inclusive, and more.
The assumption that young PR pros only care about TikTok is failing to train the next generation of PR pros.
