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Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
How will you grab an online audience this year? Here’s how industry insiders see the game.
Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.
Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.
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Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
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What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know.
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
It’s crucial to build your relationships with industry colleagues. Consider these helpful platforms and opportunities.
Brand content performed better on Reels, while TikTok validates the success of influencer pages.
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
