Beki Winchel
4 PR lessons from ‘The Queen’s Gambit’
Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.
Social Media
Justin Joffe
‘Ellen DeGeneres Show’ loses a million viewers, hospitals face scrutiny after price transparency scandal, and Microsoft reports Gen Z struggles with remote work
Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.
Ted Kitterman
Boeing, Airbus call for pause of 5G rollout, Least resonant stories of 2021, and Bill Gates tweets about canceling holiday plans
Also: Tech firms start pulling out of CES, China’s top livestreamer gets taken down for tax evasion, and more.
Justin Joffe
Spider-Man draws audiences back to the movies, Gen Z leans into social justice on Instagram, and Broadway shuts down amid omicron surge
Also: TikTok launches ghost kitchens to deliver viral dishes, Facebook notifies users of unlawful surveillance, and more.
Jill Whalen
What belongs in your influencer marketing brief
Make sure to cover the basics with potential influencer partners, and define how everyone will help drive the desired business outcomes.
Michelle Garrett
22 expert tips to help plan your 2022 marketing strategy
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet.
Ted Kitterman
How PR pros and brand managers can counter ‘cancel culture’ with influencers
IBM’s Brandi Boatner and Sway Group’s Danielle Wiley share how strategies are shifting for connecting with online audiences on a recent member call for the PR Daily Leadership Network.
Justin Joffe
Met Opera requires vaccine boosters, how to make your tweets stand out in 2022, and Kraft Heinz to reimburse customers amid cream cheese shortage
Also: Chanel takes heat from influencers over cheap advent calendar, Kroger eliminates paid COVID leave for unvaccinated workers, and more.
Emma Atkinson
Infographic: 8 Social media marketing trends to watch in 2022
As 2021 comes to a close, brand managers are planning next year’s social media strategy. Here are eight trends that could help your team make a splash.
Ted Kitterman
Report: Happiness a key emotion for TikTok content
New research from Semrush highlights what makes content more likely to find viral success on the short video platform.
Emma Atkinson
Relief orgs tweet support following tornadoes, more Black employees received C-level promotions in 2021, and how Patagonia used its CEO to share core values
Also: FTC warns shoppers against gift card scams, Peloton responds to HBO product placement, and more.
Justin Joffe
Met museum removes Sackler name, communications areas CEOs value most, and Netflix launches brand journalism site
Also: Omaha Steaks launches meaty holiday campaign, Retail CEOs urge congress to curb illegal third-party sales, and more.
Julie Meredith
How entertainment-based marketing wins TikTok audiences
As interest in the short-video platform grows, here is how brand managers are finding success right now.
Justin Joffe
Pfizer says third dose protects against Omicron, business travel meets hesitancy, and an alliance forms to combat AI hiring bias
Also: The largest marijuana brownie grabs headlines, AT&T and Verizon respond to 5G restrictions from the FAA, and more.
Justin Joffe
Instagram unveils new safety features for kids and parents, comms leaders identify their most important roles, and American Airlines CEO announces retirement
Also: Hotels.com launches 24-hour holiday music challenge, Better.com CEO apologizes to employees, and more.
