Lauren McNutt
5 influencer marketing predictions for 2021
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
Social Media
Justin Joffe
CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
Lexie Gardiner
3 social media trends to embrace in 2021
What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know.
Matthew Royse
50 quick keys to social media success
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
Chris Norton
7 professional networking alternatives to LinkedIn
It’s crucial to build your relationships with industry colleagues. Consider these helpful platforms and opportunities.
Justin Kline
Research shows that TikTok has an edge over Instagram’s Reels
Brand content performed better on Reels, while TikTok validates the success of influencer pages.
Brian Pittman
Create shareable content: 5 Hollywood storytelling tips
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
Ted Kitterman
Cinnamon Toast Crunch flounders in shrimp-tail crisis
The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.
Ron Stefanski
9 ways PR pros can use social media to connect with journalists
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
Aron Tzimas
How to use TikTok in your content strategy and prove ROI
The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.
Justin Joffe
Doordash responds to driver strike, 17 steps for SEO-friendly content, and Ben & Jerry’s addresses West Bank decision
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
Dana Haase
6 tips to make Microsoft Teams work for your organization
Follow this guidance to streamline your internal messaging–and lighten your employees’ email burden.
Jayson David
5 things you must cover in your social media guide
When outlining the voice and branding of your social media channels, here are some essential elements to consider.
Beki Winchel
Amazon and Twitter cut off QAnon, Signal app responds to investor confusion and Ben & Jerry’s debuts ice cream for dogs
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
Beki Winchel
3 communications lessons from viral ‘Gorilla Glue’ videos
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
