Lianna Foye
Why executive positioning on social media should be a top priority in 2022
Here are four tips on how to improve your C-suite’s presence on social channels.
Social Media
Justin Joffe
Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals
Also: Marriott seeks travel correspondents on TikTok, Better.com CEO returns after firing 900 workers over Zoom, and more.
Justin Joffe
Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports
Also: MTN DEW awards grants to outdoor community organizations, Carhartt explains vaccine mandate memo, and more.
Emma Atkinson
Carhartt doubles down on vax policy amid leaked memo, Twitter debate
Some on social media are calling for a boycott of the company’s products after its COVID-19 vaccine requirement for workers was made public.
Justin Joffe
United Airlines thanks employees on LinkedIn, teens consume more user-generated content than traditional media, and Red Lobster faces scandal over sick leave
Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more.
Emma Atkinson
Pinterest, others show support for paid family leave on social media
TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue.
Justin Joffe
Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes
Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.
Justin Joffe
2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans
Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.
Justin Joffe
CDC updates COVID testing guidance, November quit rate breaks records, and Airbnb fights discrimination on its platform
Also: Pepsi gives away Crystal Pepsi for 30th anniversary, Ford ramps up electric pickup production, and more.
Jessica Lawlor
10 books every PR pro should read
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
Michelle Garrett
21 influencers share top tips for 2021 digital marketing
How will you grab an online audience this year? Here’s how industry insiders see the game.
Rahel Marsie-Hazen
How ‘granfluencers’ are shaking up social media representation and influencer marketing
Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.
Logan Trautman
3 social media trends to watch in 2021
Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.
Justin Joffe
Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes
Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.
David Brodie
Is Clubhouse the next big social media platform for brands?
Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.
