Liz Hawks & Adrianne Smith
Influencer marketing has a language problem. Let’s solve it together.
It’s time to retire terms which fail to reflect our industry’s values.
Social Media
Ragan Insider Ted Kitterman
How governments use social media tools in times of crisis
Speaking at Ragan’s recent Speechwriters and Public Affairs Virtual Conference, City of Kansas City, Missouri’s April Leonard offered essential tips.
Allison Carter
How Twitter turned an April Fools’ Day joke into a real PR win
A simple “joke” about the edit button paved the way for a big announcement.
Emma Atkinson
Pinterest bans climate misinformation, Google’s DeepMind addresses its sexual misconduct process and Americans question safety of self-driving cars
Also: A Substack comms pro takes heat for her swipe at Twitter employees in her message about open roles at the organization.
Emma Atkinson
April Fools’ Day 2022: PR Daily’s roundup of the best and worst brand pranks
A look at how brands are celebrating this silliest of days
Allison Carter
How Goodwill has battled viral misinformation for 15 years
Goodwill enlisted allies and gave them the tools they needed to combat the viral misinformation.
Erin McLachlan
How to activate LinkedIn’s new Business Review feature
The addition to the Service Pages offering will add a new layer of third-party credibility.
Emma Atkinson
PR pros react to Will Smith’s Oscars slap, South Dakota hotel owner’s racist Facebook post prompts lawsuit and the case for podcast ads
Also: Chipotle partners with CashApp to relaunch its customer rewards program.
Emma Atkinson
Airline CEOs push to drop masks, which companies earned kudos on fixing gender pay gap and Spotify brings social audio to its core app
Also: KFC partners with Jack Harlow on signature menu of the rapper’s ‘Kentucky fried favorites.’
Ida Kay
How influencer marketing has changed consumer expectation
Your customers now expect opportunities to participate in content creation and feeling like a brand insider.
Emma Atkinson
Home Depot ‘privilege’ flyer sparks social media outrage, investor rumors complicate Buzzfeed staff cuts and Disney fans split on ‘Don’t Say Gay’ bill response
Also: Bank of America advances DEI commitments with Racial Equality Award nominees.
Emma Atkinson
How brand managers should consider the ‘pregnancy lull’ when working with influencers
Runner Allyson Felix called out Nike in 2019 for the company’s lack of maternity protections for sponsored athletes. But what about smaller influencers?
Allison Carter
A step-by-step guide to building a social media team from scratch
How to build a social media team that meets your unique needs.
Ragan Insider Ted Kitterman
These are the Cleveland Clinic’s 5 Cs for sparkling social content
Executive editor Amanda Todorovich shares how social media writing should be conversational, yet concise in a recent video for Ragan Training.
Ted Kitterman
Uniqlo won’t leave Russia, top research for PR pros and tech companies address anxiety over return to the office
Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis.
