Brian Pittman
Brian Fanzo dishes top NFT mistakes to avoid
It’s clear NFTs aren’t going away, despite the crypto crash.
Social Media
Ragan Insider Allison Carter
How a fast-food restaurant and a K-pop star collided for a perfect social media campaign
It’s all thanks to a serendipitous name connection and Sprite.
Brian Pittman
Brian Fanzo shares NFT tips ahead of Ragan conference
How to take advantage of this moment for NFTs.
Allison Carter
Dad jokes and ‘sectional positions’: How social media is helping update a legacy brand
Social listening and a willingness to experiment leads Havertys social campaigns.
Ragan Insider Allison Carter
‘Purpose over presence’: Spotify’s global head of social media marketing on when to join new networks
Avoid leaving your digital platforms to gather dust by putting purpose ahead of all.
Carmen Pino
The benefits of micro and nano social media influencers
Bigger isn’t always better.
John Cowan
Kraft Heinz turned an employee’s message into a viral YouTube hit
Kraft Heinz’s ‘We Got You America’ became a hit on YouTube and earned media coverage across the country. It’s won in the ‘Media Relations Strategy: Innovation in Media Relations’ category of Ragan’s 2021 Media Relations Awards.
Allison Carter
This is how PR played into the Johnny Depp/Amber Heard trial
Litigation PR is “the brain surgery of PR.” It played a big role in the blockbuster trial.
Karen Freberg, Ph.D.
Lessons from the Kentucky Derby for brand TikToks
The 148-year-old tradition got a fresh look on TikTok.
Andy Amsler & Kristina Villarini
5 things your organization needs to consider amid the ongoing Elon Musk Twitter drama
The billionaire’s plans are on hold, but you should still reconsider your relationship with the platform.
Emma Atkinson
Infographic: 5 trends social media managers should follow
Looking to switch up your social content? This infographic provides five stats that all social media marketers should know.
Allison Carter
Quick tips for working with TikTok influencers
The most important step is finding the right influencers to speak to your audience. Here’s how.
Allison Carter
How to get started in the metaverse on the cheap
Tips for when you’re curious, but don’t have a budget. Yet.
Allison Carter
How PR pros could be affected by Elon Musk’s Twitter purchase
Here’s how the shift could affect your day-to-day work and your long-term strategies.
Allison Carter
How to help your executives become thought leaders on LinkedIn
If you start by knowing your audience and knowing your leader, you can build an online platform that demands attention.
