How should the social media juggernaut feature in your content and messaging strategy for the coming year and beyond? Check out this graphic.
Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more.
Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Understanding an array of customer personas can guide tactics for landing and keeping them.
Also: Google turns data into storytelling for Black History Month, how to extend your video’s shelf life, backlash over Aldi UK’s ‘poverty porn,’ and more.
Also: Lyft’s restructuring to cut 90 jobs, the importance of featuring news releases within your newsroom, take our reader survey, and more.
Also: WeatherTech to thank veterinarians in Super Bowl ad, JPMorgan Chase to lay off hundreds, PR Daily seeks your input, and more.
Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more.
Also: Cadbury scrambles amid egg criticism, prepping for a successful 2020, how PR pros approach talent needs for videos, and more.
Also: YouTube Music gets more personal, LinkedIn offers new features to manage groups, how to take advantage of 2020 politics, where communicators report, and more.
Also: Google sued over copyright claim, Ford and McDonald’s team up for caffeinated sustainability, how execs are involved in PR efforts, and more.
Also: More Black Friday consumers purchased online than ever before, Facebook adds ‘fake news’ notice after pressure from Singapore, what ‘business acumen’ really means, and more.
A Ragan survey on compensation and culture will enable communicators to see how they fare industrywide. Plus, there are perks for participants.
Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more.
How are the marketing honchos looking to invest their time and money? Here’s what PR pros should know to stay competitive.
Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020.
