Experts urge transparency, fluidity in AI policies
Being transparent helps demystify the tech, inviting greater brand trust.
Being transparent helps demystify the tech, inviting greater brand trust.
Former FEMA comms pro shares tips from last year’s hurricanes.
Including sample prompts.
What’s most important is to identify your agency’s potential choke points and develop messaging around them.
These tips will help you create content that people want and increase its chances of showing up in search results.
Strategies for refining the editing process range from crafting a self-edit checklist embracing collaboration.
Authentic values-based storytelling is a great way to connect with an audience on a deeper level.
Journalists turned influencers offer many of the same benefits of traditional earned media placements without some of the constraints.
These game-based platforms already attract tens of millions of young users.
Creative storytelling tools like visual aids, bullet points allow a writer to say more with less.
It starts by finding ways to measure PR’s impact through the perspective of the broader business strategy.
Education can empower comms pros to tap into AI’s potential.
These concise reports serve as a table-setter for more robust campaign analysis down the road.
You can’t manage what you can’t measure.