Journalists turned influencers offer many of the same benefits of traditional earned media placements without some of the constraints.
These game-based platforms already attract tens of millions of young users.
Creative storytelling tools like visual aids, bullet points allow a writer to say more with less.
It starts by finding ways to measure PR’s impact through the perspective of the broader business strategy.
Education can empower comms pros to tap into AI’s potential.
These concise reports serve as a table-setter for more robust campaign analysis down the road.
You can’t manage what you can’t measure.
The first step is understanding why they’re needed.
Start small.
Becacuse they aren’t quite the same thing.
Kathryn Chappell, senior vice president and partner at FleishmanHillard, explains.
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Tell more connected stories.
Winners will be announced at an event at the Edison Ballroom in New York City on November 2.
