PR

The biggest brand bonanza of the year wasn’t quite as (Taylor’s Version) as might have been expected, and even the ads left many viewers yawning.

What the naming deal can teach us.

It’s not too far into the new year to cut the noise and get realigned with the core outcomes your clients want to see this year.

How to penetrate this Eastern European market.

Trust is down across the board. What it means for the field of PR.

The “Discover the Unexpected” campaign used internships at historic Black newspapers as a draw.

Steal these ideas.

The skincare company’s campaign invited influencers to recreate Jennifer Garner’s memorable commercial.

 How embedding yourself in the business and being a strategic advisor may help you get the resources you need.

When to use it and why.

Ragan compiled some of the most profound New Year’s resolutions from members of our comms community.

In all her eras, T-Swift has dominated the comms game.