Casey Weldon
How to capitalize on an influencer’s trust with users
Limiting product exposure to 3 times a day, on-brand products can cut down on influencer fatigue.
PR
Casey Weldon
Rebranding relevance: How PR can breathe new life into tired brands
Communicators need to stay on top of trends to keep brands fresh.
Casey Weldon
Using custom digital twins to better target messaging
An evolving tool for long-term strategies.
Casey Weldon
How PR teams can help a brand rebound from a product flop
Don’t be afraid to try new things.
Casey Weldon
Own the customer journey to help prove PR’s role in driving sales
Time to start thinking like a marketer.
Casey Weldon
PR lessons from falsehoods about immigrants in Springfield, Ohio
Social media has made the spread of misinformation more prominent than ever.
Casey Weldon
The Scoop: Hearst-OpenAI deal highlights changing news ecosystem
Also: White House creates Reddit account; Meow Mix 12-hour jingle loop taps into brand’s legacy.
Ragan Insider Casey Weldon
Tips for using AI for video, photo generation in PR
Start small.
Casey Weldon
The art of saying ‘no’ to media requests
Don’t do anything to hurt the relationship with newsrooms.
Kristin Zamani
Finding PR inspo in your personal life
Blend your personal and professional life to benefit both.
PR Daily Staff
PR Daily Awards and Top Agencies finalists and honorees announced: See the full list
Winners will be revealed on Dec. 11 at the Chelsea Pier City Winery in NYC where Top Agencies will also be honored.
Justin Joffe
Advocating for comms budget in ‘the land of unfunded mandates’
With budget season upon us, communications leaders must get creative in making their case.
Allison Carter
The biggest communications storylines for 2025
A look into the future from communicators.
Casey Weldon
3 examples of how brands got creative and went viral
Chipotle enters Halloween market; Mets ride Grimace to playoffs; Nutter Butter’s bizarre TikTok wins.
Casey Weldon
The benefits and drawbacks of a ‘principled neutrality’ statement
Penn recently joined a growing list of universities to adopt a policy that limits topics on which officials can comment.
