Ragan Insider Beki Winchel
Arby’s trolls competitors with carrot made of meat
The chain’s brand executive chef said the motive behind the concoction was ‘staying true to our brand more than anything else.’
PR
Ragan Insider Ted Kitterman
Wayfair donates to Red Cross amid internal protest over detention camps
Employees were upset that the furniture company was supplying border facilities housing migrant children. Leaders responded with a donation, but not to the group that staffers favored.
Ragan Insider Megan Snyder
3 ways to drive better SEO results for any website
How can PR pros help an organization get better results on search engines like Google, leading to more leads and sales? It all goes back to content creation.
Ragan Insider Tina McCorkindale
Study: Journalists a top source for providing accurate news
Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust.
Ragan Insider Jennifer Daniel
10 do’s and don’ts for landing your first PR job
Finding your foothold in the PR industry can be daunting but with these tips, you’ll be prepared for any opportunity that comes your way.
Ragan Insider Beki Winchel
Report: Consumers say tech companies can do better on privacy and more
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this impacts the PR industry.
Ragan Insider Brendan Gannon
30 jobs in the PR and marketing world
On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings.
Ragan Insider Ted Kitterman
On Capitol Hill, hero pilot slams Boeing over 737 Max
‘Sully’ Sullenberger, who saved 155 people by landing a damaged jet on the Hudson, called the Max ‘fatally flawed.’ Consumers remain wary, and Boeing is losing ground to competitors.
Ragan Insider Beki Winchel
Unilever, P&G, NBCUniversal, Twitter, Facebook and more join to fight ‘unsafe’ content
When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,’ Unilever’s vice president of global media said.
Ragan Insider Beki Winchel
4 steps to boost PR campaigns with social media influencers
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
Ragan Insider Ted Kitterman
Facebook’s cryptocurrency gets high-level and online pushback
The tech behemoth could be the key to ensuring global adoption of blockchain currency, but many have questions about the company’s growing power and track record on data security.
Ragan Insider Michelle Garrett
9 productive activities for PR pros during a summer lull
Are your clients and contacts taking off for the summer? Here’s what PR pros can do with the downtime in slower summer months.
Ragan Insider Ted Kitterman
Photoshopping of women into all-male tech photo sparks backlash
An unofficial group picture was taken, and someone decided the optics needed adjusting—at the expense of authenticity. Online sleuths deduced the manipulation, and a PR crisis erupted.
Ragan Insider Beki Winchel
Instagram offers feature to recover accounts from hackers
The social media app is answering complaints from users who have been extorted to gain back their profiles with many followers. For brand managers, this can bring a sense of relief.
Ragan Insider Dorothy Crenshaw
How voice technology could transform PR and marketing
Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components.
