It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. His response flipped the tables and netted him new fans.
As more clients favor projects over yearly contracts, agencies must adapt to adroitly forecast their earnings and grow their operations. Consider these tips.
Also: Netflix promises to cut back on smoking, Disney Freeform defends Ariel casting, and Delta beefs up economy class.
Focus on being helpful, and inject a bit of personality into your copy. Also, ruthlessly chop out buzzwords and jargon.
Machine learning and neural networks offer huge potential for PR pros to learn about their audiences and respond decisively. However, humans are still needed to guide these systems.
What organizations do employees love working for? Find out, and then check out our roundup of current job openings.
A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply.
Machine learning and automation are revolutionizing how marketers use email. Here are some features to employ immediately in your campaigns.
If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again.
If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.
When deciding to change your brand design, messaging or other key elements of your public image, there are some things you shouldn’t touch. Consider these tips.
Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.
The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
It’s also your responsibility to stop the spread of misinformation, PR pros. For this take and other top stories, read on.
Check out the work that wowed our judges.
