Delivering a message in Spanish is not enough. Consider the idioms in more than 20 nations, not to mention nonverbal cues, such as gestures and colors. Here’s insight into the crucial nuances.
Also: Edelman drops a client to avoid a crisis, exclusive insights from Microsoft’s chief storyteller, and Ohio State Fair gets sassy.
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales.
How would you pitch some of fiction and film’s greatest journalistic characters? Here are some classics with takeaways for today’s media relations professional.
Under Armor chief stands for Baltimore, flawed career advice, and younger consumers grow skeptical of tech companies.
If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet.
The founder of Capstone Hill Search discusses the need for patience, pluck and perseverance in vying for journalists’ attention in the midst of the 2012 Summer Games in London.
Despite what you might think, it outpaces digital and TV for brand affinity, especially when the consumer is ready to buy. That’s just the beginning, though.
Also: Interview lessons from Mueller’s testimony, KFC boosts engagement with a weird gift, key ways digital media is thriving, and how PR pros can lead the fight for transparency online.
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An agency paid a Forbes contributor to put his byline on a story lauding the convicted sex offender’s business acumen. HuffPost and National Review got hoodwinked, too, the NYT found.
Follow these guidelines to take the high road and shore up your reputation management.
As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Here are some insights.
Are you unsure about which social media site is the best investment for your organization? See this infographic for a snapshot of their particular strengths.
‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck.
