Machine learning and automation are revolutionizing how marketers use email. Here are some features to employ immediately in your campaigns.
If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again.
If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.
When deciding to change your brand design, messaging or other key elements of your public image, there are some things you shouldn’t touch. Consider these tips.
Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.
The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
It’s also your responsibility to stop the spread of misinformation, PR pros. For this take and other top stories, read on.
Check out the work that wowed our judges.
Nebulous goals, unclear messaging and inadequate media prep are just some of the easily solvable problems that can mar or even undermine your otherwise outstanding campaign.
Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.
The chain’s brand executive chef said the motive behind the concoction was ‘staying true to our brand more than anything else.’
Employees were upset that the furniture company was supplying border facilities housing migrant children. Leaders responded with a donation, but not to the group that staffers favored.
How can PR pros help an organization get better results on search engines like Google, leading to more leads and sales? It all goes back to content creation.
Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust.
Finding your foothold in the PR industry can be daunting but with these tips, you’ll be prepared for any opportunity that comes your way.
