Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about? A study picked Page Society members’ brains for a consensus.
Don’t tell this PR pro that a robot will take his job. He still sees person-to-person relationships as the bedrock of the industry.
When looking to find middle ground between legal safety and authentic messaging, apply these rules to organize your efforts.
Broadcasters, podcasters and journalists thrive on curiosity. Here are several invaluable phrases and redirections to guide the conversation fluidly to your focus—without tipping your hand.
The company’s humble beginnings—an air mattress and breakfast for $80 a night—proved to be the box spring upon which the global business was built. Savvy messaging helped, of course.
Going into business for yourself isn’t for every PR professional. Here’s how one PR pro makes it work, and what helps her get through the day.
The role of a PR pro requires relentless organization, and for this practitioner, that means using new tech but keeping it old school, too.
Your clients or execs might be surprised, even to the point of uneasiness, by a phone call from a journalist seeking comments or insights. Offer this guidance to help them seize the opportunity.
Global organizations require some region-specific distinctions, but not at the expense of your overall goals and reputation. Setting overarching standards can keep everyone on track.
She runs her boutique agency with her husband—an arrangement that works for these two PR entrepreneurs.
Also: NBC affiliate apologizes for delayed tornado report, Always’ more-inclusive packaging, Nike chief resigns, and PR pros’ favorite platforms for personal branding and networking.
Personal exchanges and transparency are crucial yet neglected elements in working with professional partners, the journalist and ‘All the President’s Men’ co-author tells PRSA conferees.
How can PR pros protect their organizations in an age when technology has left audiences vulnerable to sophisticated lies? The software giant’s heavy hitter shares his recommendations.
Also: UK tells Chick-fil-A to ‘cluck off,’ Oracle scrambles after former co-chief’s death, Kimberly-Clark’s marketing chief steps down, and more.
Also: Virgin Galactic hits marketing best practices, social media stats reveal opportunities for podcasting, Starbucks Japan debuts Instagram-worthy beverage, and more.
