Your digital channels can boost your traditional PR efforts and vice versa. Here are some tactics to cross-promote your messages.
The company vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man,’ but people have mixed reactions to the new messaging.
The new year will be upon is before we know it. Before we jump back into our workaday world, we have just two more chances to consider our favorite stories from the waning year.
Regardless of scale, at every organization it’s crucial that every endeavor have merit. Finding viable metrics can be tricky, though. Try this approach to getting in sync with execs and proving your worth.
What were the stories that most resonated with you in the past year? We take another look at our countdown of the most-shared stories on PR Daily.
Attacks by gunmen on two mosques were streamed live, raising questions about tech companies’ responsibility in curbing violent videos. Experts urge users not to share the footage.
A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape.
Are your visuals keeping up with the latest changes in style and composition? Consider these insights to make sure your content explodes off the screen.
If you feel the urge to comment on someone’s weight or appearance, just don’t. Also, steer clear of vague feedback and pleas to ‘leave personal issues at home.’
How often should you post content to your social media channels, and what should that content look like? It all depends on your goals and target audience—and how much you want to spend.
How will the industry change in the coming year? These veterans offer their insight on which outcomes can be expected and what developments savvy pros should watch closely.
Are you looking for more meaning in your chosen vocation? One PR pro shares advice on getting involved in campaigns about sustainability and environmental justice.
Also: How Americans view the economy, Harvey Weinstein’s image rehab, key elements of modern PR, Instagram’s group stories, and more.
As journalists face dwindling resources and rapidly churning news cycles, organizations must deliver comprehensive brand information in a central location. Follow these tips and tactics.
When the mega-storm struck Puerto Rico, its devastation went far beyond the island’s citizenry, disrupting a supply chain to health care facilities worldwide. The company mission was a beacon.
