Ragan Insider PR Daily Staff
Why you don’t need a bigger training budget
See how even the smallest comms teams are getting robust training without breaking the bank.
PR
Ragan Insider Michelle Garrett
Your next PR job awaits—here are 7 steps to prepare you
Given that the average person changes jobs a dozen times, you’re probably poised for a career move—whether you know it or not. These tips will get you primed for that next plum position.
Ragan Insider Ted Kitterman
Infographic: Your Google My Business checklist
You know you want to rank for local SEO and that your Google business profile is important, but you’re not sure where to start. Here are the steps you must take.
Ragan Insider Sammi Coppedge
3 tactics to amplify your PR campaign
Merging established public relations techniques with SEO is essential in today’s digital media landscape. Try these approaches.
Ragan Insider Lyndon Johnson
Why we should strip away labels and focus on outcomes
As PR, marketing and publicity overlap to the point of being indistinguishable, the solution lies not in definitions but in benchmarking results, the author asserts.
Ragan Insider PR Daily Staff
3 attendees share why you shouldn’t miss our summit at Microsoft HQ
Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.
Ragan Insider Melanie Anne Filipp
Reimagining PR ‘rules’ to keep pace with the times
Common tenets about measurement, ‘bridging’ tactics, and never ever going ‘off the record’ might not offer the best guidance for today’s communicators. Here’s a fresh perspective.
Ragan Insider Shirley Powell
How to respond when you go viral for all the wrong reasons
Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors.
Ragan Insider PR Daily Staff
Did your visual content captivate audiences?
Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. 1.
Ragan Insider Beki Winchel
Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks
Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook.
Ragan Insider Ted Kitterman
The true power of earned media for PR pros
Some industry experts want to move the PR professional out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch.
Ragan Insider Ted Kitterman
Why PR and publicity should be considered separately
Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”
Ragan Insider Ted Kitterman
Infographic: What communicators should know about fonts
What’s the difference between a font and a typeface? Which fonts are preferred by online readers and consumers? Here’s what brand managers and marketers should keep in mind.
Ragan Insider Robby Brumberg
Kroger’s audacious plan to limit food waste is boosting staff pride
The grocer is undertaking a ‘moonshot’ initiative to drastically reduce its own environmental impact and end hunger in the U.S. The results so far are eye-opening—and award-winning.
Ragan Insider PR Daily Staff
