Ragan Insider Ted Kitterman
How stances on racial justice are affecting trust
According to Edelman’s Trust Barometer, the risks of staying silent have never been higher.
PR
Ragan Insider Ted Kitterman
Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more
Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.
Ragan Insider Kayla Golden
Successful PR is more than a handful of impressions
The true value of PR should be measured by something other than raw viewer stats. Here’s how every pro should think about it.
Ragan Insider Rob Reinalda
Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners
Dozens of outstanding companies and agencies earn accolades as the best of the best in online audience engagement, consumer awareness and a host of other specialized categories in PR Daily’s recent awards program.
Ragan Insider Jonathan Rick
If you aren’t pitching, stop calling yourself a PR pro
A flack who doesn’t pitch is like a gas station without a tire pump: Annoying and avoidable.
Ragan Insider Brian Hart
6 scintillating qualities successful account managers possess
What are agencies looking for in a potential hire? Here are the traits that can set you apart.
Ragan Insider Ted Kitterman
How comms solutions and services believe PR has changed from COVID-19
Many solutions providers are trying to use their expertise and tools to help organizations deliver better messaging during the global pandemic.
Ragan Insider Michael L. Ingberg
What PR pros can learn about collaboration from ‘Songland’
The TV show about the craft of songwriting on NBC gives a view into how the creative process can bear fruit when ego is set aside.
Ragan Insider Katie Delahaye Paine
How a PR Pro changed the measurement landscape
A revelation about the importance of proving the value of PR led the author to create several businesses—and eventually reshape the way the industry approached metrics and analytics.
Ragan Insider Ted Kitterman
What Facebook Shops means for the future of e-commerce
As the social media giant takes another step forward—and COVID-19 spurs more consumers to shop online—marketers and PR pros are rethinking online strategies.
Ragan Insider Shaun Randol
How internal comms and PR can collaborate and harmonize
If you have distinct, separated content factories operating within your organization, you could be missing major opportunities for collaboration–and productivity.
Ragan Insider Andrea Mazzola
Why brands are considering niche agencies over one-stop shops
As remote work rises and the importance of physical location declines, becoming a specialist could be more important than ever.
Ragan Insider Natalie Pridham
How to think about events during the rest of 2020
With many staples and opportunities changing due to COVID-19 and public health concerns, here’s how you can reimagine your efforts—with a little help from Freddie Mercury.
Ragan Insider Abby Chinery
Journalists reveal what makes them open your email pitches
Having a hard time getting through to your target outlet? Consider these essential steps.
Ragan Insider Rob Reinalda
Measurement experts: Solid metrics and trust go hand in hand
Learn what matters in the ‘new normal’ and why frequent pulse surveys are key. You can’t succeed without engaged employees, so ‘test, test, and test some more.’
