A revelation about the importance of proving the value of PR led the author to create several businesses—and eventually reshape the way the industry approached metrics and analytics.
As the social media giant takes another step forward—and COVID-19 spurs more consumers to shop online—marketers and PR pros are rethinking online strategies.
If you have distinct, separated content factories operating within your organization, you could be missing major opportunities for collaboration–and productivity.
As remote work rises and the importance of physical location declines, becoming a specialist could be more important than ever.
With many staples and opportunities changing due to COVID-19 and public health concerns, here’s how you can reimagine your efforts—with a little help from Freddie Mercury.
Having a hard time getting through to your target outlet? Consider these essential steps.
Learn what matters in the ‘new normal’ and why frequent pulse surveys are key. You can’t succeed without engaged employees, so ‘test, test, and test some more.’
For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step.
What worked just a couple of months ago won’t fly during this crisis. Here are some essential ways to rethink doing outreach about your tech company or client.
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
The steakhouse chain had to adapt during the pandemic, and prioritized employees to avoid layoffs and launched an employee assistance fund.
What kinds of messages are resonating, and why is PR such an essential part of your organization’s recovery strategy? Here’s what industry leaders have to say.
Also: Consumers support brands that include LGBTQ members in ads and commercials, Ben & Jerry’s issues ‘Black Lives Matter’ statement, Microsoft offers browser game, and more.
Also: How consumer behavior has changed during COVID-19, Ben & Jerry’s delicious partnerships, the future of the PR pro, and more.
Winning an award for your work feels great and can impress potential clients—but how can you minimize the financial risks involved?
