Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.
Communication often is not the primary fuel rocketing a professional to the top-floor corner office, so thoughtful preparation is essential. Consider these five common liabilities.
Also: Broadway turns to Airbnb with virtual experiences, IKEA Taiwan mimics Animal Crossing, 55% of consumers expect action from brands supporting social issues, and more.
COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets.
Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more.
Also: Microsoft shares employee insights in a ‘Disability in the Workplace’ series, Instagram is gaining marketing budgets, Harvard and Princeton prepare for fall, and more.
Also: How not to respond to a rejected media request, Facebook Live viewership increased 50% since January, adopting social justice initiatives, and more.
According to Edelman’s Trust Barometer, the risks of staying silent have never been higher.
Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.
The true value of PR should be measured by something other than raw viewer stats. Here’s how every pro should think about it.
Dozens of outstanding companies and agencies earn accolades as the best of the best in online audience engagement, consumer awareness and a host of other specialized categories in PR Daily’s recent awards program.
A flack who doesn’t pitch is like a gas station without a tire pump: Annoying and avoidable.
What are agencies looking for in a potential hire? Here are the traits that can set you apart.
Many solutions providers are trying to use their expertise and tools to help organizations deliver better messaging during the global pandemic.
The TV show about the craft of songwriting on NBC gives a view into how the creative process can bear fruit when ego is set aside.
