Casey Weldon
AI may require PR agencies to reevaluate billing models
Tools like ChatGPT are completing tasks that used to take hours in minutes so firms may want to consider how that’ll affect hourly billing.
PR
Ragan Insider Casey Weldon
Real, authentic ways to engage Gen Z
Conversational, behind-the-scenes content can strengthen customer relationships.
Diane Schwartz
CCO at Land O’Lakes cultivates a positive perspective to yield results
As told to Diane Schwartz, CEO of Ragan Communications.
Allison Carter
By the Numbers: Post-election, this is what the public wants from companies
It’s complicated.
Ragan Insider Casey Weldon
Elevating your comms career with ‘mamba mentality’
Kobe Bryant’s life approach offers universal takeaways to take careers to the next level.
Casey Weldon
PR lessons from Boeing, Starbucks CEO changes
Iconic American brands signal they’re getting back to basics.
Dustin Siggins
CCOs are getting a seat at the C-suite table. This is how in-house PR teams should prepare.
Get ready to support your leader.
Casey Weldon
Homeowners are skeptical about replacing lead pipes. Here’s how one utility makes the case.
The organization’s outreach strategy relies heavily on community messengers.
PR Daily Staff
Announcing the PR Daily Conference
Held May 21-23 at the Mayflower Hotel in Washington, D.C.
Casey Weldon
How to capitalize on an influencer’s trust with users
Limiting product exposure to 3 times a day, on-brand products can cut down on influencer fatigue.
Casey Weldon
Rebranding relevance: How PR can breathe new life into tired brands
Communicators need to stay on top of trends to keep brands fresh.
Casey Weldon
Using custom digital twins to better target messaging
An evolving tool for long-term strategies.
Casey Weldon
How PR teams can help a brand rebound from a product flop
Don’t be afraid to try new things.
Casey Weldon
Own the customer journey to help prove PR’s role in driving sales
Time to start thinking like a marketer.
Casey Weldon
PR lessons from falsehoods about immigrants in Springfield, Ohio
Social media has made the spread of misinformation more prominent than ever.
