What PRSA’s new CEO has in store
Matthew Marcial joins PRSA after 15 years working with associations.
Matthew Marcial joins PRSA after 15 years working with associations.
Even more counterintuitive wisdom.
How boutique firms operating under corporate umbrellas are adapting – and disappearing.
Including updates from YouTube, TikTok, Instagram and more.
Hint: It all comes down to building relationships.
You didn’t hold back.
The one-time glorified job board has blossomed into a top driver for engagement.
Messaging centers around record contracts, player equity.
Former FEMA comms pro shares tips from last year’s hurricanes.
Best practices for EGC.
Feedback is a gift.
Doritos and Coors Light use a combination of social and earned media to prolong the conversation.
Including sample prompts.
A coordinated communication effort is supporting local businesses while welcoming visitors back.
The PR industry’s biggest blind spot? Not promoting itself.