‘Public relations for the public good’: Q&A with Museum of PR cofounder Shelley Spector
Including why it’s important to learn the history of the field — and how the field has impacted history.
Including why it’s important to learn the history of the field — and how the field has impacted history.
It’s all thanks to a serendipitous name connection and Sprite.
These Latin American powerhouses are growing.
Reaching this market is becoming more and more important.
And other findings from The Plank Center for Leadership in Public Relations’ biennial Leadership Report Card.
It’s a common misconception that you must be extroverted to succeed in PR.
What’s changed since COVID and what will remain universally true no matter what.
Silence used to be the courts’ secret weapon. But things have changed in the era of partisan politics.
From the “last chance generation” to the power of creativity, the takeaways you need to know.
Amid a sea of statements, these stood out for their commitment to action, not just words.
Keep everyone happy and on the same page.
The PR response to the blockbuster news.
Avoid rainbow washing, celebrate intersectionality and more.
Create a plan that will keep you on track and boost your credibility with business leaders.
Incoming leaders seek to bring new ideas, different perspectives, and an enhanced commitment to collaborate with you – the industry pros in the trenches.