Sean O'Neal
6 SEO tips for making your messaging stick
Here’s how to borrow keyword metrics to judge whether your message is having the desired effect.
PR
Joe McLeod
5 communication lessons from Dr. Anthony Fauci
The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages.
Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Lizzy Hartigan
Interviewing for a PR job? Prepare for these 5 common questions
You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research.
Ted Kitterman
Top opportunities and challenges for PR pros in 2020
Leaders from across the industry weigh in on the most exciting (or terrifying) developments that communicators will face in the coming year. In short: Prepare for change.
Amy Boone
How to respond when you can’t answer a question
For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.
Blair Nicole
6 PR strategies to help your brand through the COVID-19 pandemic
PR pros share some of the tactics that are working to engage audiences during the global pandemic.
Michelle Garrett
14 terrific—and affordable—tools for PR pros
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
Beki Winchel
Quaker Oats to rebrand Aunt Jemima, PepsiCo offers plan to support racial equality, and HSBC, Hilton and AT&T announce layoffs
Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.
Kim Clark
How businesses can address and remedy systemic social injustices
Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.
Brian Ellis
Why CEOs botch media interviews—and ways you can help them
Communication often is not the primary fuel rocketing a professional to the top-floor corner office, so thoughtful preparation is essential. Consider these five common liabilities.
Beki Winchel
Netflix apologizes for film’s promo image, Estée Lauder to lay off up to 2,000 employees; Airbnb bans parties
Also: Broadway turns to Airbnb with virtual experiences, IKEA Taiwan mimics Animal Crossing, 55% of consumers expect action from brands supporting social issues, and more.
Tori Simmons & Mackenzie Woods
Securing national TV coverage for brands that aren’t household names
COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets.
Beki Winchel
Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving
Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more.
Beki Winchel
Networks highlight Black-owned businesses for #BlackOutDay2020, TikTok promises to leave Hong Kong, and OKCupid opens pronouns feature to all
Also: Microsoft shares employee insights in a ‘Disability in the Workplace’ series, Instagram is gaining marketing budgets, Harvard and Princeton prepare for fall, and more.
