Ashley Willis
Can PR pros get their jobs done in a four-day workweek?
One agency weighs joining the trend that has been popping up as companies try to hold onto their top talent.
PR Industry
Ted Kitterman
5 tips for engaging with Black History Month
BCW Global’s Sabrina Browne offers guidelines for embracing Black culture and history within you organization—and how to carry the effort beyond the month of February.
David Vossbrink
Making the most of your first 6 months in a new PR job
There are no second chances to make a first impression. Here’s how those starting new roles should make an effort to stand out.
Tami Berry
7 tips to maximize your Glassdoor employer profile
Prospective candidates are learning about your company online—for better or worse. Here’s how to make the most of this crucial online platform that features raw reviews of your culture.
Emma Atkinson
PR exec draws ire over secret industry news site purchase, Black Americans want greater ESG effort and Abbott responds to recall of baby formula
Also: Ulta Beauty shares partnership with Rihanna’s Fenty brand on social media, and more.
Sean Williams
6 tips for nailing the presentation of creative concepts
Creative work can be subjective—but these steps can help win over the skeptics when presenting your next big idea.
Emma Atkinson
Oil industry falls short on climate pledges, vaccine mandates split US workers and Levi’s exec says she was forced out over COVID-19 views
Also: Mozilla Firefox partners with Disney ahead of new movie and more.
Ron DeFeo
The importance of setting expectations for your team
The CCO for American Airlines shares lessons learned about how to set your team up for success as a comms leader.
Emma Atkinson
Checklist: How to conduct a social media audit
Make your social media channels work for you in 11 easy steps.
Emma Atkinson
Salesforce ties exec pay to ESG, YouTube the top live video platform in US, and Zuckerberg announces employee moniker ‘metamates’
Also: Virgin Galactic announces public sales of tickets to space and more.
Sophia Padua
3 mindfulness practices PR pros should master
Get more energy and avoid burnout with a little discipline and firm boundaries.
Ted Kitterman
Actual Agency’s Kate Corcoran Adorno on loving Slack, going remote, and pushing forward
The agency leader shares with PR Daily life lessons from her dad, how she navigates her busy schedule and her podcast recommendations for colleagues.
Emma Atkinson
Meta denies data misuse after Texas lawsuit, where U.S. audiences turn for info on Black history and Harper’s Magazine slammed over NYC job posting
Also: Lids partners with legacy Black sports organizations for exclusive apparel line and more.
Jennifer Tramontana
How agencies can win in this hyper-competitive hiring moment
Here’s how one PR agency hopes to continue its 15-year tradition of busting norms.
Ted Kitterman
How to prove DE&I results—and why it’s become a crucial practice for agencies
Clyde Group’s recent report demonstrates how to share your progress on diversity and inclusion. It’s an accounting that is increasingly important when competing for clients.
