Mark Weiner & Tina McCorkindale
Is PR up to the task on ESG?
Mark Weiner and Tina McCorkindale ask tough questions about messages on climate and social good from companies big and small.
PR Industry
Brian Berner
How to fix your Gen Z marketing problem
Younger demographics are turning to new sources for news, product recommendations and more. Time to adapt—or get left behind.
John Cowan
Casey House redoes ‘Friends’ and ‘The Office’ to fight the stigma of HIV, increase empathy
A survey showed that seeing their favorite TV characters cope with a diagnosis would make people more empathetic, so it recreated these iconic shows. That won Casey House the top award in the ‘Cause Marketing/CSR’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Nick Puleo
What TV and movies keep getting wrong about PR
Whether you turn to ‘Flack’, ‘Sex and the City’ or ‘Succession’—TV rarely captures the real work of the PR profession.
Ted Kitterman
BML Public Relations’ Joan Bosisio on developing an ‘anything is possible’ mindset
The agency vice president shares with us her book recommendations, top career advice and lessons learned from a veteran career in comms.
Ted Kitterman
4 tips for marking International Women’s Day
RAPP’s associate director of diversity strategy breaks down how to approach the important holiday on March 8.
Emma Atkinson | Ted Kitterman
BP divests from Russian-held interests, shoppers weigh returning to stores and Estée Lauder fires executive over racist Instagram post
Also: Alo Yoga gets “mindful in the metaverse” with Roblox partnership.
Brian Pittman
3 tips to crafting better speeches
A veteran government speechwriter shares a few inspiring tips to capture your exec’s voice—and to improve your own presentations.
Holly Ober
What research reveals about optimal survey length, questions and strategy
The data offers prescient takeaways for communicators keen on gleaning better, more substantive feedback from employees and key stakeholders.
LoriBeth Greenan
From the pros: job-seeking advice everyone should know
Tips on finding your people, polishing your materials, and stepping up at the interview.
Ted Kitterman
What PR has to offer marketing strategy and tactics
We chat with PRLN member Samantha Stark from 160over90 about how PR can lead integrated external comms strategy, her comms wishlist and more.
Ragan Insider Ted Kitterman
When it comes to purpose, investors look to take action
Failing to show progress on ESG commitments subjects your brand to new threats from activist investors with an axe to grind.
Patricia L. Haynes
How companies can meaningfully address workplace mental health
Try these five strategies to build a more empathetic, supportive and resilient environment.
Ragan Insider Ted Kitterman
Make sure your media pitch serves a diverse audience
Jennifer Kho, VP of journalism and information equity at DoGoodery, shares lessons from her time as a managing editor at HuffPost and how PR pros can get coverage with a focus on DE&I.
Kacey Larsen
Pay transparency as a step toward equity and hiring
New York City is the latest state to pass a law requiring salary ranges be included in job listings, and employees favor this change.
