Edward Wyatt
4 tips for reengaging with audiences post-pandemic
After a traumatic couple of years, it’s time to reintroduce yourself from a place of compassion and care.
PR Industry
PR Daily Staff
Revrocket’s Tim Hermes offers tips on finding your niche audience
The B2B media veteran offers insights from his storied career.
John Cowan
Bayer’s social media campaign reassures farmers over worries about supply chain disruption
The #StillFarming campaign sought to show support for American farmers and communities during the pandemic. It won in the ‘Crisis Management’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Ida Kay
How influencer marketing has changed consumer expectation
Your customers now expect opportunities to participate in content creation and feeling like a brand insider.
Ted Kitterman
PR leaders must constantly revisit relationships with employees
Data from Pew Research shows that workers with a college degree are reporting more wages, flexibility and career growth after switching jobs.
Emma Atkinson
How brand managers should consider the ‘pregnancy lull’ when working with influencers
Runner Allyson Felix called out Nike in 2019 for the company’s lack of maternity protections for sponsored athletes. But what about smaller influencers?
Ted Kitterman
Orchard’s Mandy Menaker talks turning her ‘scrappy start’ in PR into leadership roles
The director of communications and PR Daily Advisory Board member shares what it’s like to spend a day in her shoes.
Kimberly Hurd
What up-and-coming PR pros are looking for from mentors
A PR student outlines her hopes for industry mentorship—and what would-be industry mentors can do to help the next generation of PR talent.
Katharine Viles
Amid the Great Resignation, PR agencies must redefine what excellence looks like
The fight for comms talent demands that agencies change how they operate, from client relations to internal decisions.
PR Daily Staff
Comms tech vendors weigh in on top industry trends
Our community of sponsors share their thoughts about the next big thing for communications technology.
PR Daily Staff
Bustle Digital’s president offers glimpse of the digital news business
Jason Wagenheim explains how his Bustle, Gawker and others in his portfolio have weather the everchanging media landscape.
Katie Harvey
How PR agencies should answer the question, ‘Did they help?’
Actions matter more than words—and agencies should think about how they can stand with clients to strengthen communities.
John Cowan
How Campfire Marshmallow built awareness with a giveaway contest
Campfire Marshmallows’ ‘Great Escape Giveaway’ offered campaign gear to a lucky random winner. Created by ColinKurtis Advertising, it won in the ‘Contest or Game’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Ragan Insider Ted Kitterman
How brands are marking St. Patrick’s Day in 2022
From educating consumers about the proper spelling of ‘Paddy’ to helping friends and family gather in style, brand managers are hoping everyone feels Irish in 2022.
Ted Kitterman
Black Americans don’t always see good intentions in Black History Month promos, per report
A new study from Digital reveals skepticism about marketing efforts to highlight the Black experience.
