During a recent TED Talk, sustainability expert Solitaire Townsend explained why communicators need to account for their clients environmental impact, as well as their own.
The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide.
Done well, these reports can be a crucial tool to build trust with audiences.
Time to spruce up those media lists and revisit dusty accounts with fresh ideas.
Four industry pros share their best practices for writing inclusive, interesting messages that have staying power.
Agency leaders look to the future ahead of our awards luncheon in New York City on May 10.
As the PR industry grapples with a lack of diversity, educators are looking to entice future leaders to consider a comms career before they get to college.
The reporter shares a look at her work covering the unprecedented events that have remade the business landscape after years of pandemic response.
Peppercomm will continue working under its brand name with employees in New York, San Francisco and London, after being acquired by Ruder Finn.
A recent episode of Jon Stewart’s new Apple TV show suggests that the big cable outlets might not have great numbers about their real engagement.
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
The chief communications officer for Lockheed Martin shares the fundamentals of PR greatness and developing your ‘growth mindset.’
The agency vice president offers a look at her work, her book recommendations and best career advice.
PR pros are positioned to make informed and meaningful environmental gains.
Edelman’s special investigation of trust in health care shows the deep damage done to institutions by the COVID-19 crisis.
