Amanda Guisbond and Rachel Huff
The PR agency-client model is broken. Here’s how communicators can adapt.
If clients say you’re not “delivering” but you know you are, read this.
PR Industry
Allison Carter
How integrated marketing can boost your PR practice
Make sure everyone is on the same page.
Sherri Kolade
Set the stage for a winning press conference that doesn’t bore
Create an optimal atmosphere with reporters in mind.
Sherri Kolade
Learn from these strategies to succeed in Black Business Month
Great examples to inspire your campaigns next year.
Ragan Insider Sherri Kolade
How to strengthen your comms strategy when combatting misinformation or disinformation
When to respond to lies.
Sherri Kolade
How public affairs pros foster trust with suspicious audiences
Win favor with more transparent messaging.
Tiffany Guarnaccia
Perspectives from Cannes 2023: More influencers, brand experiences and candid conversations
Insights from the Croisette.
Allison Carter
Advertising firms dominate in the PR category at Cannes. Here’s why.
The role of measurement may surprise you.
Sherri Kolade
Community relations isn’t just about good press
How to connect the dots and move beyond the surface.
Ragan Insider Allison Carter
Why the pay gap persists in the female-dominated comms industry
We can only overcome this together.
Sherri Kolade
Why AI hallucinates, Bumble minds Mental Health Awareness Month and more
Plus: Brittney Griner speaks out after Russia imprisonment.
Sherri Kolade
A White House invite fail, Toys ‘R’ Us makes a comeback and more
Plus: Vogue Philippines finds beauty in every age.
Allison Carter
‘Have you tried listening?’
A reminder that sometimes, we need to step away from the dashboards and talk.
Emma Atkinson
Top stories of 2022: What PR pros should know about BeReal
A daily two-minute opportunity to show yourself and your surroundings in an authentic way is proving popular with Gen Z and younger millennials.
Ragan Insider Allison Carter
Purpose-driven comms is changing how PR agencies work with clients
Some agencies are seeing more internal communications work than ever before.
