Allison Carter
PR professionals’ 2024 predictions
From AI to media relations, here’s what could be coming.
PR Industry
Hannah Freedman
The future of media relations: Navigating AI’s impact on PR
How PR professionals can prepare for a world with AI and stop fearing it.
Sherri Kolade
How Spotify playlists helped Delta Dental of California reach new audiences
Music-inspired comms got people brushing to the beat during National Smile Month.
Mary Poliakova
The secret to financial PR success: 5 practical tips for aspiring pros
It’s not nearly as scary as it may seem.
Amanda Guisbond and Rachel Huff
The PR agency-client model is broken. Here’s how communicators can adapt.
If clients say you’re not “delivering” but you know you are, read this.
Allison Carter
How integrated marketing can boost your PR practice
Make sure everyone is on the same page.
Sherri Kolade
Set the stage for a winning press conference that doesn’t bore
Create an optimal atmosphere with reporters in mind.
Sherri Kolade
Learn from these strategies to succeed in Black Business Month
Great examples to inspire your campaigns next year.
Ragan Insider Sherri Kolade
How to strengthen your comms strategy when combatting misinformation or disinformation
When to respond to lies.
Sherri Kolade
How public affairs pros foster trust with suspicious audiences
Win favor with more transparent messaging.
Tiffany Guarnaccia
Perspectives from Cannes 2023: More influencers, brand experiences and candid conversations
Insights from the Croisette.
Allison Carter
Advertising firms dominate in the PR category at Cannes. Here’s why.
The role of measurement may surprise you.
Sherri Kolade
Community relations isn’t just about good press
How to connect the dots and move beyond the surface.
Ragan Insider Allison Carter
Why the pay gap persists in the female-dominated comms industry
We can only overcome this together.
Sherri Kolade
Why AI hallucinates, Bumble minds Mental Health Awareness Month and more
Plus: Brittney Griner speaks out after Russia imprisonment.
