Ted Kitterman
10 ways journalists wish PR pros understood their work
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
PR Industry
PR Daily Staff
PR Daily’s top stories of 2021: Nos. 21-30
The final days of 2021 are upon us. Let’s take a minute to revisit the stories that piqued readers’ imaginations this year.
Matthew Royse
50 quick keys to social media success
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
Chris Norton
7 professional networking alternatives to LinkedIn
It’s crucial to build your relationships with industry colleagues. Consider these helpful platforms and opportunities.
Justin Kline
Research shows that TikTok has an edge over Instagram’s Reels
Brand content performed better on Reels, while TikTok validates the success of influencer pages.
Michael Layne
10 top media trends for 2021
For those looking to offer earned media coverage in the coming year, here are some developments you must follow.
Brian Pittman
Create shareable content: 5 Hollywood storytelling tips
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
Ted Kitterman
Cinnamon Toast Crunch flounders in shrimp-tail crisis
The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.
Ron Stefanski
9 ways PR pros can use social media to connect with journalists
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
Michelle Olson
6 ways communications can keep its seat at the table
PRSA Chair Michelle Olson discusses the tools that are building communicators credibility with the C-suite.
Aron Tzimas
How to use TikTok in your content strategy and prove ROI
The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.
PR Daily Staff
PR Daily’s top stories of 2021: Nos. 31-40
A new year is just around the corner, but until it arrives, we are counting down some of readers’ favorite stories from the past 12 months.
Ronn Torossian
5 brands that struggle to connect with millennial consumers
What’s driving the disconnect with younger audiences? Here are some underlying themes.
Laura Hale Brockway
24 ways to end those endless virtual meetings
With Zoom calls taking up every waking minute of the day, here are a few tips for how to get out of those pesky virtual meetings and reclaim your time.
Michael Dowson
12 ranking factors that matter to Google for 2021
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
