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As we head into another year of uncertainty and digital transformation, here’s how communicators can ensure success.
Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.
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Here’s how the trends of the year ahead will change the work of PR pros—both within their agencies and across client portfolios.
The communications industry has fundamentally changed . . . for the better.
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To find the ear of busy gatekeepers, quality will matter much more than quantity.
The lighting company and Marcus Thomas created a cohesive content strategy to drive awareness. These efforts earned first place in the Content Series category of PR Daily’s 2020 Content Marketing Awards.
Working from home has its benefits, but not being in person can make it hard to stand out from the crowd. Here’s how to be more proactive about pursuing professional development–even in a virtual setting.
It’s finally the last day of 2021—and we’re revealing our list of the top 10 stories that readers enjoyed during the past 12 months.
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.
How will you grab an online audience this year? Here’s how industry insiders see the game.
