PR Industry

Emma Atkinson

Peloton’s year of bad headlines didn’t faze its consumers

From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.

Heather Kernahan

Marketing and comms pros need to get “Into Tech”

The technology sector aims to attract talent to fill crucial roles.

Justin Joffe

British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal

Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more.

Robby Brumberg

How to keep your remote workers happy in 2022

To avoid losing essential employees, make sure your company is offering sought-after benefits and perks—and a culture that nurtures long-term retention.

Joy Knowles

3 metrics you need to prove PR’s ROI in 2022

Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success.

Justin Joffe

Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes

Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.

Ted Kitterman

Visible’s CMO Cheryl Gresham on growing audiences—and attracting customers—in 2022

The marketing executive joins Visible, a Verizon company, after serving as US head of marketing for TikTok.

Emma Atkinson

3 tips for developing your message around your brand purpose

Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.

Ted Kitterman

60% of CEOs say that defining the voice of the company is their responsibility

The data from Ragan and HarrisX shows how connecting with execs and clarifying boundaries is crucial for communicators looking to make an impact.

Ragan Insider | Ted Kitterman

Amazon’s Ty Rogers on how communicators can prove worth to C-suite

The tech company makes PR an essential part of early product development—and asks everyone to participate in the process of explaining value to customers.