Ted Kitterman
10 tips for politely declining useless meetings
In the Zoom era, comms pros are getting added to all kinds of virtual gatherings. Here are some tactics to start emptying your calendar.
PR Industry
Bob Brody
Predicting month-by-month media trends for 2022
If any of these outrageous developments hit the airwaves, you can say you heard it here first.
Mary Olson-Menzel
For 2022, design a work-life balance that works for you
It’s never too late to make new habits for balancing work obligations and personal needs.
Ted Kitterman
The words of MLK serve as inspiration for communicators
Comms pros seeking to build community, calm factions and find common ground should reflect on the civil rights leader’s teachings.
Aimee Clark
Predictions from the trenches: What can PR pros expect in 2022?
Being prepared for anything is a continued theme for the PR community in the new year.
Ted Kitterman
Report: Gen Z wants brands to stand up for all—not just the individual
Data from Edelman on what drives trust for young consumers shatters some myths about the sought-after cohort in the economy today.
Ted Kitterman
How one tech outlet sees the future of paid media partnerships
Protocol, a sister publication to Politico, shares how it works with PR teams to share thought leadership and build executives a platform.
Wendy Serafin
6 PR Lessons from the de-SPAC process
The senior vice president of communications at OppFi shares takeaways from her work on taking a brand public.
Emma Atkinson
A year of change: How 2021 reshaped the workplace
To ensure your engagement, recruiting and retention tactics succeed moving forward, take time to revisit the profound shifts of last year.
Justin Joffe
United Airlines thanks employees on LinkedIn, teens consume more user-generated content than traditional media, and Red Lobster faces scandal over sick leave
Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more.
Emma Atkinson
Peloton’s year of bad headlines didn’t faze its consumers
From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.
Heather Kernahan
Marketing and comms pros need to get “Into Tech”
The technology sector aims to attract talent to fill crucial roles.
Justin Joffe
British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal
Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more.
Robby Brumberg
How to keep your remote workers happy in 2022
To avoid losing essential employees, make sure your company is offering sought-after benefits and perks—and a culture that nurtures long-term retention.
Joy Knowles
3 metrics you need to prove PR’s ROI in 2022
Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success.
