Ragan Insider Robby Brumberg
Report: Companies turning tail on return-to-office plans
New data reveals five major findings that are dramatically shaping the future of work.
PR Industry
Justin Joffe
Frontier and Spirit Airlines announce merger, advisory warnings to users reduce negative Twitter posts, and Amazon spends big on salaries
Also: Kia partners with pet adoption nonprofit for Super Bowl campaign, Bank of England governor takes heat over remarks on wages, and more.
Ted Kitterman
Why PR pros must understand the difference between a product and a business
As companies like Peloton, Zoom and Netflix take heavy losses on the stock market and online, here’s how brand storytelling must center business basics—and avoid the perils of hype.
Ted Kitterman
FHA’s Fiona Hutton: ‘Don’t kick up and don’t kick down’
The agency leader and comms strategist offers lessons form her career as an entrepreneur and business executive.
Justin Joffe
NBC pulls back the curtain on Olympics headaches, Super Bowl ads draw intense interest, and Spotify’s CEO apologizes for Joe Rogan controversy
Also: American Heart Association launches Black History Month campaign, Delta asks for federal action on violent passengers, and more.
Brian Pittman
4 tips to maximize TikTok in 2022
A social media manager at a top tech company and rising TikTok influencer shares how to increase your social media credibility, cache and community.
Ted Kitterman
Trends shaping audience engagement efforts ahead of the ‘Big Game’
The NFL’s annual championship broadcast still offers a unique opportunity to reach consumers. Yet, some brands are trying to offer more ways to engage.
Anetra Henry
3 takeaways from industry research on the ‘Great Resignation’
Here’s how the numbers say you can work to keep essential team members happy and engaged.
Ragan Insider Robby Brumberg
Remote recruiting do’s and don’ts
As you enter the top talent battleground, don’t let an old-fashioned approach cost you crucial staffing victories.
Katherine Grubaugh
Become the manager you always wanted
In the fast-paced world of PR, it’s easy to push “internal” responsibilities to the backburner, but that’s a huge mistake.
Ted Kitterman
Omnicom PR Group’s chief people officer shares tips for finding balance
We caught up with Michele Chase as she starts her new role with Omnicom amid the ongoing battle for talent within the PR industry.
Ted Kitterman
PR Daily welcomes industry leaders to its Advisory Board
A group of 13 industry insiders will guide PR Daily coverage and programming for 2022.
Ted Kitterman
When combining consumer and business audiences, brands must find balance
For Medisafe, a technology solution to streamline the health care journey, speaking to both patients and care providers required a focus on value and emotional connection.
Ragan Insider Robby Brumberg
Why and how companies should prioritize ESG reporting
Companies should anticipate more scrutiny from regulators, investors and employees in 2022. Here’s what to consider when compiling and filing sustainability disclosures.
Johna Burke
What PR pros should learn from the courage of whistleblowers
AMEC’s Johna Burke analyzes the comms lessons from the book ‘A Sacred Duty’, a look at one PR pro’s efforts to fight government corruption and a public smear campaign.
