Ted Kitterman
Brand messages that scored during Super Bowl LVI
Electric vehicles, cryptocurrency and digital experiences were all on display for the NFL’s big game on Feb. 13.
PR Industry
Ted Kitterman
Who PR pros are prioritizing for Valentine’s Day
We ask PR pros to say who the most important person they talk to each day—and its often a spouse or family member.
Mary Olson-Menzel
How to use ‘power networking’ to build your community
All it takes is a handful of 15-minute calls each week. Here’s how to make the most of your extended professional family.
Justin Joffe
Tesla denies discrimination allegations, travel brands fail to win over Black travelers and Unilever hints at Ben & Jerry’s return to Israel
Also: OpenTable shares most romantic restaurants in America, Meredith shelves print editions of Entertainment Weekly and InStyle, and more.
Pam Anderson
Why your $5M Series A fundraise won’t guarantee media coverage
Here are four tips to rise above the noise from a PR pro.
Emma Atkinson
Ford, GM blame supply chain woes on Canadian trucker protest, women slower to return to the workforce, and companies fail to meet climate pledges
Also: Topo Chico wants to send your ex a cactus for V-Day, adidas’ new sports bra campaign goes topless on Twitter and more.
Mark Havenner
Brand value in a post-pandemic world
To get results, PR pros must understand that the only path to relevance is through purpose and clear brand values.
Adam Kahane
How to build harmony, rather than discord, in your workplace
Follow these steps to forge stronger connections, foster better dialogue and spark more fruitful collaboration.
Emma Atkinson
Peloton cuts jobs and shakes up C-suite, J&J defends halting vaccine production and more comms gigs are going remote
Also: how Panera’s trying to ‘put a ring on it’ the day after Valentine’s Day, a new survey for social media pros and more.
Michael Kaye
How to choose between agency and in-house roles
Communicators on both sides, and around the world, weigh in on the debate.
Ragan Insider Robby Brumberg
Report: Companies turning tail on return-to-office plans
New data reveals five major findings that are dramatically shaping the future of work.
Justin Joffe
Frontier and Spirit Airlines announce merger, advisory warnings to users reduce negative Twitter posts, and Amazon spends big on salaries
Also: Kia partners with pet adoption nonprofit for Super Bowl campaign, Bank of England governor takes heat over remarks on wages, and more.
Ted Kitterman
Why PR pros must understand the difference between a product and a business
As companies like Peloton, Zoom and Netflix take heavy losses on the stock market and online, here’s how brand storytelling must center business basics—and avoid the perils of hype.
Ted Kitterman
FHA’s Fiona Hutton: ‘Don’t kick up and don’t kick down’
The agency leader and comms strategist offers lessons form her career as an entrepreneur and business executive.
Justin Joffe
NBC pulls back the curtain on Olympics headaches, Super Bowl ads draw intense interest, and Spotify’s CEO apologizes for Joe Rogan controversy
Also: American Heart Association launches Black History Month campaign, Delta asks for federal action on violent passengers, and more.
