Can specialized firms survive industry consolidation?
How boutique firms operating under corporate umbrellas are adapting – and disappearing.
How boutique firms operating under corporate umbrellas are adapting – and disappearing.
An understanding of comms, familiarity with overall business can help CEOs see what’s coming.
Whether you’re hiring or job hunting, here’s what you need to know.
This relationship-driven approach sets brands up to have their voice heard when it makes business sense for them.
The ‘TikTokization’ of social media isn’t going anywhere but that doesn’t mean you should jump to the nearest TikTok clone.
Despite a learning curve, these comms outsiders offer unique insights and expertise.
If approved, the merger could drastically affect PR staffing and mid-sized agencies.
This talented group of practitioners helps elevate PR Daily’s coverage.
The future PR landscape may include more integration, fewer boutique brands and a fight for fewer dollars.
It’s a diffcult time of year in a stressful industry.
Tools like ChatGPT are completing tasks that used to take hours in minutes so firms may want to consider how that’ll affect hourly billing.
Held May 21-23 at the Mayflower Hotel in Washington, D.C.
Start small.
Work with colleagues in marketing, HR and beyond to develop processes.