Media Relations

A new survey reveals what targeted messages will best reach Gen Z journalists.

It’s an awkward situation for everyone. Here’s how to make it easier.

Both have value — but in different ways.

Archetypes can help give form and shape to your pitches.

You definitely need more than one person who can handle the media. Here’s why.

Media relations and psychology form the backbone of successful PR strategies.

The Reuters Institute’s Digital News Report 2023 sheds light on a difficult media environment.

Create more trust when you can when pitching and beyond.

It’s a tough time for our partners in the media industry. But there is still opportunity.

Packaging and trendspotting played key roles.

Branded content based on your own market research can lead to a goldmine of campaign elements and press-grabbing stories. 

From AI to brand journalism and pitching tips, here’s what you missed.

And a tiny sneak peek for what to expect from Election 2024 coverage.