Allison Carter
By the Numbers: What journalists really want from PR pros
New data from Cision sheds light on how you can help — or hinder — journos.
Media Relations
Madeleine Shin
5 media relations takeaways, 5 months into 2024
How you can make the most of the year we have left.
Isis Simpson-Mersha
Lockheed’s AI-powered content strategy saves time, boosts creativity
Rowan Toffoli leads the charge in integrating generative AI into executive communications at Lockheed Martin.
Allison Carter
How a major beauty brand boosted its earned media from the Met Gala
A mixture of owned, earned and influencer relations paid off in a big way.
Allison Carter
By the Numbers: Where D.C. insiders get their news
From newsletters to podcasts.
Allison Carter
‘Retail-level outreach’: Media relations lessons from C-SPAN
Creating an ecosystem for coverage.
Josefin Dolsten
The media world is facing an unprecedented crisis. Here’s how PR needs to adapt.
The media landscape is looking desolate. But PR pros can still thrive.
Allison Carter
4 media training tips for working with the C-suite
Working with high-level executives is a different beast.
Lauren Stralo
How journalists and PR pros can work together to amplify diverse voices
We can only accomplish this by working together.
Allison Carter
What to do when an interview goes off the rails
Thoughts from PR pros.
Meghan Tisinger
When crisis communications requires silence, not action
It’s hard to keep silent. But sometimes, it’s the only choice.
Matthew Levison
The rise of the journo-fluencer and the future of media relations
We’re in a new moment for media relations.
Sean O’Leary
PR pros must prepare for the rise of AI journalism
It’s going to create serious challenges for PR pros.
Allison Carter
How to safely go off the record with a reporter
Remember: it’s always a negotiation.
Allison Carter
By the Numbers: A nuanced portrait of how Hispanic Americans get their news
Data from Pew Research reveals that this growing bloc of Americans is far from a monolith.
