Matthew Levison
The niche-ification of today’s media landscape
Things have changed in the last 10 years.
Media Relations
Allison Carter
By the Numbers: The bleak state of local news – and a few bright spots
Local news remains an important option for many PR campaigns.
Casey Weldon
Using custom digital twins to better target messaging
An evolving tool for long-term strategies.
Casey Weldon
The Scoop: Harris’ finishing strategy is using Trump’s words against him
Also: NFL plays long game to land international fans; Chick-fil-A takes brand into own hands with new app.
Allison Carter
What you need to know about the rise of Substack
It’s an opportunity to reach new audiences — but carries a few risks.
Casey Weldon
Own the customer journey to help prove PR’s role in driving sales
Time to start thinking like a marketer.
Gina Preoteasa
Tips for earning attention during major industry events
These moments hold great opportunity — but take a lot of planning.
Allison Carter
By the Numbers: These are the media personalities that Fortune 500 CEOs follow most
And what you can learn from it.
Casey Weldon
PR lessons from falsehoods about immigrants in Springfield, Ohio
Social media has made the spread of misinformation more prominent than ever.
Casey Weldon
The art of saying ‘no’ to media requests
Don’t do anything to hurt the relationship with newsrooms.
Allison Carter
By the Numbers: What consumers think about paying for news
Paywalls can be a boon for news outlets and a pain for PR pros — but what does the general public think?
Casey Weldon
The benefits of a brand newsroom as part of an overall media strategy
A well-stocked library of photos, videos and ready-to-go digital assets gives a company control over its own narrative.
Grace Williams
Pitching 2025 predictions? Read this first.
It’s time to think about tomorrow.
Linda Zebian
Dos and don’ts of pitching holiday gift guides
It’s time to get going!
Ragan Insider Casey Weldon
Trusting your gut in crisis comms
Crisis plans must remain flexible in unique situations.
