UnitedHealthcare CEO’s death could change corporate comms
It’s important for executives to talk, but it’s just as important that it’s on the right issue.
It’s important for executives to talk, but it’s just as important that it’s on the right issue.
Despite a learning curve, these comms outsiders offer unique insights and expertise.
After the sunset of HARO, Shankman started a new venture with a familiar premise.
Try to land your major soundbite during that first question when the audience is most engaged.
It’s all about independent journalists in 2025.
The comms team must serve as an advocate for the executive even if that means being brutally honest.
It’s not always sunshine and roses.
Prep to keep the speaker conversational but prepared for curveballs.
Digital tools make it easier to make content accessible to all.
Conversational, behind-the-scenes content can strengthen customer relationships.
It’s not as simple as “never go off record.”
Industry veterans continue to leave traditional media to launch their own platforms.
TV is king.
Things have changed in the last 10 years.
Local news remains an important option for many PR campaigns.