Casey Weldon
Own the customer journey to help prove PR’s role in driving sales
Time to start thinking like a marketer.
Media Relations
Gina Preoteasa
Tips for earning attention during major industry events
These moments hold great opportunity — but take a lot of planning.
Allison Carter
By the Numbers: These are the media personalities that Fortune 500 CEOs follow most
And what you can learn from it.
Casey Weldon
PR lessons from falsehoods about immigrants in Springfield, Ohio
Social media has made the spread of misinformation more prominent than ever.
Casey Weldon
The art of saying ‘no’ to media requests
Don’t do anything to hurt the relationship with newsrooms.
Allison Carter
By the Numbers: What consumers think about paying for news
Paywalls can be a boon for news outlets and a pain for PR pros — but what does the general public think?
Casey Weldon
The benefits of a brand newsroom as part of an overall media strategy
A well-stocked library of photos, videos and ready-to-go digital assets gives a company control over its own narrative.
Grace Williams
Pitching 2025 predictions? Read this first.
It’s time to think about tomorrow.
Linda Zebian
Dos and don’ts of pitching holiday gift guides
It’s time to get going!
Ragan Insider Casey Weldon
Trusting your gut in crisis comms
Crisis plans must remain flexible in unique situations.
Casey Weldon
What PR firms can learn from the NFL’s evolving messaging playbook
A look at how the league navigates controversy while growing its fanbase.
Casey Weldon
PR strategies to address potential TikTok ban
Social media company’s disappearance would represent existential threat to content creators.
Ragan Insider Casey Weldon
The best messaging stems from cross-company collaboration
Work with colleagues in marketing, HR and beyond to develop processes.
Casey Weldon
Comms strategies for navigating high-profile legal challenges
Transparency is key.
Ragan Insider Casey Weldon
Every brand message counts during election season
Take social listening seriously.
