Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
The lingerie company’s effort to remake its image with new advisors like Megan Rapinoe—and dropping its trademark fashion show—reveals the difficulty in finding a new brand voice.
Christmas Day has come and gone, but we’re still filled with holiday cheer. Here’s how we are celebrating—counting down our readers’ favorite stories from the past year.
Looking to create great videos without breaking the bank? Here are some best practices.
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.
Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.
You might be able to tell any story—but there are only some stories where your natural curiosity will drive greater accomplishments.
Also: Tech firms start pulling out of CES, China’s top livestreamer gets taken down for tax evasion, and more.
When is the CEO the person to represent your organization—and when should you look for someone else?
Also: TikTok launches ghost kitchens to deliver viral dishes, Facebook notifies users of unlawful surveillance, and more.
Also: Ben & Jerry’s debuts new flavor with Chance the Rapper, Royal Caribbean handles latest cruise ship COVID-19 outbreak, and more.
Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.
