Luka Ladan
2 ways for media relations pros to stand out in 2022
To find the ear of busy gatekeepers, quality will matter much more than quantity.
Media Relations
Beki Winchel
6 signs a PR career is right for you
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.
Jessica Lawlor
10 books every PR pro should read
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
Ted Kitterman
7 highest-ranked ESG brands for 2021
Here’s how brands that have the highest marks on environmental, social and governance issues earned their reputation.
Michelle Garrett
21 influencers share top tips for 2021 digital marketing
How will you grab an online audience this year? Here’s how industry insiders see the game.
Justin Joffe
Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes
Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.
Olga Fleming & Courtney Walker
7 PR trends to follow for 2021
When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values.
Julie Wright
5 tips for identifying—and avoiding—cognitive bias during a crisis
When facing the unknown, you might not even know everything you think you know.
Justin Joffe
CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
Beki Winchel
7 relatable and hilarious ‘Onion’ headlines about social media
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
Ted Kitterman
10 ways journalists wish PR pros understood their work
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
Justin Kline
Research shows that TikTok has an edge over Instagram’s Reels
Brand content performed better on Reels, while TikTok validates the success of influencer pages.
Michael Layne
10 top media trends for 2021
For those looking to offer earned media coverage in the coming year, here are some developments you must follow.
Brian Pittman
Create shareable content: 5 Hollywood storytelling tips
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
Ted Kitterman
Cinnamon Toast Crunch flounders in shrimp-tail crisis
The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.
