Also: McDonald’s adds fan ‘meal hacks’ to menu, Adobe releases first deepfake detection protocols, and more.
An insider offers some common red flags that suggest a proffered media opportunity is really a disingenuous money grab.
The publication’s top brass share tips on their approach to stories—and connecting with subject matter experts.
Here’s what deserves a closer look in the year ahead—as well as some unworthy causes that revile our PR experts.
Also: State Farm ditches Super Bowl ads for TikTok campaign, Snapchat faces lawsuit after teen suicide, and more.
A brand strategist shares how to see through the hype—and when to make the jump.
Sometimes a press release isn’t a good use of time and resources.
For PR pros, the rules are always changing—but the last two years of COVID-19 have accelerated an already rapid cycle.
The communications leader for the nonprofit broadcast group has a unique view into the changing way we communicate about the nation’s business.
Also: Marriott seeks travel correspondents on TikTok, Better.com CEO returns after firing 900 workers over Zoom, and more.
The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry.
Also: Uber’s CEO apologizes to dogs, Netflix raises subscription prices, and more.
If any of these outrageous developments hit the airwaves, you can say you heard it here first.
Being prepared for anything is a continued theme for the PR community in the new year.
Protocol, a sister publication to Politico, shares how it works with PR teams to share thought leadership and build executives a platform.
