Greg Hakim
Why PR campaigns should focus on more than ‘awareness’
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
Media Relations
Ted Kitterman
What PR has to offer marketing strategy and tactics
We chat with PRLN member Samantha Stark from 160over90 about how PR can lead integrated external comms strategy, her comms wishlist and more.
Ragan Insider Ted Kitterman
Make sure your media pitch serves a diverse audience
Jennifer Kho, VP of journalism and information equity at DoGoodery, shares lessons from her time as a managing editor at HuffPost and how PR pros can get coverage with a focus on DE&I.
Emma Atkinson
Credit Suisse defends dealings with criminal clientele, American audiences stick with the union and McDonald’s fights activist investor on animal welfare
Also: TikTok stars make more than top CEOs and more.
Emma Atkinson
PR exec draws ire over secret industry news site purchase, Black Americans want greater ESG effort and Abbott responds to recall of baby formula
Also: Ulta Beauty shares partnership with Rihanna’s Fenty brand on social media, and more.
PR Daily Staff
Columnist Mary C. Curtis shares about her work as a contributor, podcaster
The journalist offers a look at how PR can connect with journalist who juggle multiple platforms as they build a wider audience for stories.
Emma Atkinson
Salesforce ties exec pay to ESG, YouTube the top live video platform in US, and Zuckerberg announces employee moniker ‘metamates’
Also: Virgin Galactic announces public sales of tickets to space and more.
Justin Joffe
Tesla denies discrimination allegations, travel brands fail to win over Black travelers and Unilever hints at Ben & Jerry’s return to Israel
Also: OpenTable shares most romantic restaurants in America, Meredith shelves print editions of Entertainment Weekly and InStyle, and more.
Pam Anderson
Why your $5M Series A fundraise won’t guarantee media coverage
Here are four tips to rise above the noise from a PR pro.
PR Daily Staff
Washington Journal’s John McArdle on curating a national conversation
The host and producer for CSPAN’s three-hour daily call-in program shares how he thinks about meeting audiences where they are.
Ted Kitterman
How sponsors of the Beijing Olympics should consider speaking out
Data from Morning Consult suggests that audiences want companies affiliated with the games this year to address host country China’s record on human rights.
Justin Joffe
NBC pulls back the curtain on Olympics headaches, Super Bowl ads draw intense interest, and Spotify’s CEO apologizes for Joe Rogan controversy
Also: American Heart Association launches Black History Month campaign, Delta asks for federal action on violent passengers, and more.
Mitchell Schwenz
How to plan for the unknown in 2022
Here’s a look at how to refresh crisis communications plans for another year of uncertainty.
PR Daily Staff
Politico’s Daniel Lippman talks about covering the White House
Host Lisa Camooso Miller talks with the D.C.-based reporter about his work covering the inner workings of the nation’s capital and how he built a network of colleagues around the country.
Justin Joffe
Neil Young leaves Spotify to protest Joe Rogan podcast, Twitter shares data on content removal, and Boeing explains profit losses
Also: McDonald’s adds fan ‘meal hacks’ to menu, Adobe releases first deepfake detection protocols, and more.
