Media Relations

And how to get placements in these smaller outlets.

The press release isn’t dead. It’s just changing.

Once you’ve finished the report, your work is just beginning.

You’ve written a great story. Here’s how to get it placed.

Get ahead of the news cycle.

Try pitching these stories.

There’s a reason journalists think PR pros spam them. Here’s how to change their minds, build better relationships with the reporters you pitch—and a better collection of clips.

The newsletter boom is on. Here are four considerations to keep in mind before adding Substack or other emerging platforms to your media outreach.

As the billionaire owner-to-be of Twitter, Musk has a unique ability to dominate headlines. How can brand managers make sure they aren’t boxed out?

Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy.