Katie Miserany
Why research is PR’s secret sauce
From pitching journalists to responding to a crisis, research can help.
Media Relations
Jonathan Rick
How to claim credit when a reporter goes around you
If you don’t communicate your value, your clients may not appreciate all your efforts behind the scenes.
Bill Byrne
How to budget for a winning holiday gift guide season
Working on your holiday gift guide strategy? You should be.
Tom Corfman
A tough lesson in ‘off the record’ requests
Requesting anonymity is one thing, but don’t open your mouth until you get it.
Allison Carter
Steal this scorecard: A better way of measuring media coverage
Go beyond just counting coverage.
Maria De Varenne
6 tips to delivering a power pitch from a newsroom veteran
A former executive editor on how to get the coverage you want.
PR Daily Staff
How to effectively use tech trends to drive earned media performance
AI, predictive text and other emerging tech trends to watch.
Alysha Light
It’s time for the PR industry to stop with self-loathing and demand better
The long-held tension between public relations and journalism is reaching toxic levels. Fixing it starts with PR professionals having the courage to demand better.
Abby Hendryx
The art of the podcast pitch
Pitching a podcast isn’t like pitching traditional media.
Allison Carter
This is the fastest way to annoy a journalist with your email pitch
Just say no to read receipts.
John Cowan
How Panasonic and Porter Novelli navigated an unusual CES
Porter Novelli earned major media coverage for Panasonic’s CES 2021 Digital Experience, and has won the top prize in the “Media Relations Strategy: Pitch” category of Ragan’s 2021 Media Relations Awards.
Ragan Insider Allison Carter
Guide to drafting a compassion statement
When tragedy inevitably strikes, be ready.
Joshua Swarz and Andy Shane
8 tips for conference and exposition media relations
Conferences are a powerful opportunity to connect to journalists. Here’s how to make the most of it.
John Cowan
How a hospital served the public and journalists with video interviews
University Health enlisted hospital experts to share advice on staying safe during the pandemic. The effort has won in the ‘Media Relations Strategy: Media Relations Video’ category of Ragan’s 2021 Media Relations Awards.
PR Daily Staff
The career journey of The Hill Editor in Chief Bob Cusack
And how Cusack played a role in “Wonder Woman 1984.”
