How a major beauty brand boosted its earned media from the Met Gala
A mixture of owned, earned and influencer relations paid off in a big way.
A mixture of owned, earned and influencer relations paid off in a big way.
From newsletters to podcasts.
Creating an ecosystem for coverage.
The media landscape is looking desolate. But PR pros can still thrive.
Working with high-level executives is a different beast.
After the sunset of HARO, Shankman started a new venture with a familiar premise.
We can only accomplish this by working together.
Thoughts from PR pros.
It’s hard to keep silent. But sometimes, it’s the only choice.
We’re in a new moment for media relations.
It’s going to create serious challenges for PR pros.
Remember: it’s always a negotiation.
Data from Pew Research reveals that this growing bloc of Americans is far from a monolith.
Muck Rack’s State of Journalism 2024 reveals how often journalist respond to pitches — and the No. 1 reason yours isn’t getting attention.
There is a glimmer of good news on the media landscape, even as layoffs and an election loom.